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Maker of rifle used by Texas school gunman posted ad featuring kid days before slaughter

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The manufacturer of an AR-15-style assault rifle Salvador Ramos used to kill 19 kids and two teachers has been slammed for posting an online ad featuring a toddler clutching a similar weapon just days before the massacre.

“Train up a child in the way he should go, and when he is old, he will not depart from it,” Daniel Defense wrote in the ad shared on Twitter on May 16, eight days before the slaughter at Robb Elementary School.

The line refers to a proverb in the Bible.

In the attached photo, a boy wearing a T-shirt that reads #Rascal is seen sitting cross-legged looking down at the scoped firearm with a full magazine lying in front of him. An adult’s finger is pointing at the child.

The ad was posted on the same day Ramos turned 18.

In the next couple of days, he legally bought two assault rifles, including a Daniel Defense DDM4 V7, which the Georgia-based company touts as “a perfect rifle for everybody.” The other rifle was reportedly a Smith & Wesson M&P 15.

Daniel Defense ad
The ad invoked the Bible to seemingly market the guns to children.

On the day of the massacre, the Washington Post reported, the company – presumably unaware of the mass shooting – posted, “Do you run a DDM4 V7?”

The company protected its tweets from public view after the attack in Uvalde, but screenshots of the ad have been circulating online and drawing condemnation.

“This is an ad put out by Daniel Defense, put out just one week before the horror in Uvalde this week. The shooter’s gun was a DD. Are they marketing to children,” one Twitter user wrote.

A Daniel Defense employee holds a rifle aloft before a raffle during the annual National Rifle Association (NRA) convention in Dallas, Texas, U.S., May 6, 2018
A Daniel Defense employee holds a rifle aloft before a raffle during the annual NRA convention in Dallas, Texas in 2018.
REUTERS/Lucas Jackson

“Thinking about this tweet from Daniel Defense – the company who sold the shooter the rifle, and all the pics of R leaders with their little children holding guns,” another Twitter user said in response to the ad.

In a statement about the attack in Uvalde, Daniel Defense said: “We will keep the families of the victims and the entire Uvalde community in our thoughts and our prayers,” according to the Washington Post.

The company’s ad campaign represents the kind of provocative marketing that has helped it become one the largest privately owned firearms manufacturers in the US, NBC News reported.

A woman holds up a banner at the end of a vigil to stand with the Uvalde families and demanding to end gun violence on Thursday, May 26, 2022, in Newtown, Conn.
A woman holds up a banner at the end of a vigil to stand with the Uvalde families and demanding to end gun violence on Thursday, in Newtown, Conn.
AP Photo/Eduardo Munoz Alvarez
Soccer teammates of Tess Mata, who died in the shooting, cry, supported by their mothers, as they visit a makeshift memorial outside the Uvalde County Courthouse
Soccer teammates of Tess Mata, who died in the shooting, cry, supported by their mothers, as they visit a makeshift memorial outside the Uvalde County Courthouse.
CHANDAN KHANNA/AFP via Getty Images

“In an industry with 500 companies all making the same products, you have to get ahead somehow,” Ryan Busse, author of the book “Gunfight: My Battle Against the Industry that Radicalized America,” told the network.

Busse, a senior adviser for the gun violence prevention group Giffords, assailed Daniel Defense founder Marty Daniel’s “incendiary marketing.”

“This is how he has grown his business by being on the edge and wrapping this holy roller thing around it,” he told NBC News.

Meanwhile, a spokesman for Daniel Defense told CNN that the company will not take part in this weekend’s NRA meeting in Houston.

“Daniel Defense is not attending the National Rifle Association (“NRA”) meeting due to the horrifying tragedy in Uvalde, Texas where one of our products was criminally misused,” Steve Reed told the network.

“We believe this week is not the appropriate time to be promoting our products in Texas at the NRA meeting,” he added.

Daniel Defense said it will cooperate with “all federal, state, and local law enforcement authorities in their investigations.

“We will keep the families of the victims and the entire Uvalde community in our thoughts and our prayers,” it added in a statement.

The Post has reached out to Daniel Defense for comment.

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What Time Will ‘Riverdale’ Season 6 Be on Netflix?

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The season finale of Riverdale aired in late July on The CW. Notice we said season finale? Thankfully, the beloved series will return for a seventh season, but, unfortunately, Season 7 will be the final installment of Riverdale.

If you already streamed the current season, make sure to read Alex Zalben’s interview with Riverdale showrunner Roberto Aguirre-Sacasa on Decider. If you’re waiting to binge Season 6 on Netflix, well, you better clear your calendar because all 22 episodes are about to drop on the streamer. What time will the sixth season of Riverdale debut on Netflix? What time does Netflix release shows? Here’s everything you need to know.

WHEN IS THE RIVERDALE SEASON 6 NETFLIX RELEASE DATE?

Riverdale Season 6 premieres Sunday, August 7 on Netflix.

HOW MANY EPISODES ARE IN RIVERDALE SEASON 6?

The sixth season of Riverdale consists of 22 episodes.

WHAT TIME DOES NETFLIX RELEASE NEW SHOWS?

Netflix releases new episodes at 3:00 a.m. ET/12:00 a.m. PT.

WHAT TIME WILL RIVERDALE SEASON 6 BE ON NETFLIX?

Netflix is based out of California, so Riverdale Season 6 will be available to stream at 12:00 a.m. Pacific Standard Time (3:00 a.m. Eastern Standard Time) beginning Sunday, August 7. If the clock strikes 12:00 (or 3:00 a.m. for folks on the East Coast) and you don’t see the new episodes, give it a moment, hit refresh, and then enjoy the show!

WILL THERE BE A SEASON 7 OF RIVERDALE?

Yes! Decider recently covered that very topic.

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Actress Anne Heche Suffers Severe Burns After Crashing Car Into Los Angeles Home

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Actress Anne Heche, known for her roles in such films as Donnie Brasco, Volcano and I Know What You Did Last Summer, was involved in a fiery car crash in the Mar Vista area of Los Angeles on Friday.

According to TMZ, Heche was driving a blue Mini Cooper and had first crashed into the garage of an apartment complex. Residents of the apartment complex tried to get her out of the vehicle but she backed up and sped off.

Footage of Heche speeding down the streets of her neighborhood had been obtained by TMZ as well as her initial encounter at the apartment complex.

In the first clip, you can hear her car crash towards the end. It has been reported that the actress crashed into someone’s home, causing her vehicle and the house to erupt into flames. Heche suffered severe burns and was resisting being taken away in a stretcher. You can also view footage of this via the TMZ article.

It has not been confirmed whether alcohol has been involved in the incident since her condition prevents doctors from performing any tests to determine if she was driving under the influence. She is currently intubated in the hospital but expected to live.

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These are the vulgar license-plate requests the DMV has rejected

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Stay CL4SSY, New York!

The state Department of Motor Vehicles nixed 3,752 requests for vanity license plates in the last three years because it deemed them too raunchy, radical or simply ridiculous.

New York’s personalized plates go for $60 initially, and then $31.25 annually for renewal. You can get any plate as long as no one else has it and it’s not offensive.

Odds are a request for a plate that marks a wedding anniversary or shows your allegiance to a team — like METS86 — will pass muster with the DMV gatekeepers.

Vulgarity won’t get you to first base.

So plates with the phrase LFGM — the acronym for Pete Alonso’s “Let’s F–king Go Mets” rallying cry — did not make the cut.

And you won’t see anyone driving around with the custom plates MILFDAD, AS5M4N and WLHUNG.

Crude meanings such as “MILFDAD” are unacceptable by the DMV.
Crude meanings such as “MILFDAD” are unacceptable by the DMV.
New York DMV
NYC123
New York state Department of Motor Vehicles denied more than 3.5 thousand requests for license plates deemed inappropriate.
New York DMV
“AS5M4N” was rejected for referring to “Ass man.”
“AS5M4N” was rejected for referring to “Ass man.”
New York DMV

The DMV also put NICEBUNS, FATFANNY, GOTAPOOP and BENDOVER in the rear-view mirror.

One player unsuccessfully tried to score the plate YESDADDY, to no avail.

The DMV also shot down such dark requests as DEADGIRL, GENOC1DE, S8TAN, DETONATE and MURDERM3.

“SUM8ITCH” is not allowed.
“SUM8ITCH” is not allowed.
New York DMV
The DMV thoroughly nixed a request for “CNNLIES.”
The DMV thoroughly nixed a request for “CNNLIES.”
New York DMV
BOOBIE is prohibited.
BOOBIE is prohibited.
New York DMV

Getting political is a dead end too — FJOEBIDN, FDTRUMP and CNNLIES were nixed.

LUDEDUDE, NARCO, GOT METH and BLUNT also went up in smoke.

Staten Island attorney Bill Dertinger said his blue 1995 Jaguar SJS was tagged with ESQLTD after his company and his 2014 Porsche had the plate GHOSTGTS because the sleek sportscar was white.

“The plates can make you stand out — which can be a curse or a blessing,” the 54-year-old Dertinger said. “Make sure you don’t cut anybody off.”

A man attempted to sneak in “YESDADDY” onto his license plate.
A man attempted to sneak in “YESDADDY” onto his license plate.
New York DMV
The DMV stopped a request for “FJOEBIDEN.”
The DMV stopped a request for “FJOEBIDEN.”
New York DMV
The DMV also rejects any license plates referring to politics.
The DMV also rejects any license plates referring to politics.
New York DMV

There must be a New York Jets fan playing referee at the DMV because a request for the seemingly innocent plate GASE was sidelined. Ex-Jets head coach Adam Gase had an offensive 9-23 win-loss record during his forgettable two-year tenure.

The DMV would not reveal who gives the final yea or nay.

“The DMV reviews all custom license plate requests and works hard to ensure that any combinations that may be considered objectionable are rejected,” said agency spokesman Tim O’Brien.

“GLOCKS” referring to guns is not accepted by the DMV.
“GLOCKS” referring to guns is not accepted by the DMV.
New York DMV
“FLYMOFO” is not approved by the DMV.
“FLYMOFO” is not approved by the DMV.
New York DMV

He said guidelines on what plate combinations are restricted can be found on the DMV website: https://dmv.ny.gov/learn-about-personalized-plates. Approximately 50,000 personalized and custom plates are sold per year, O’Brien said.

Bagged Tags

The state DMV has rejected 3,752 requests for custom license plates in the last three years because it deemed them potentially offensive. Here are some:

YESDADDY

FJOEBIDN

FDTRUMP

GLOCKS

FLYMOFO

BOOBIE

AS5M4N

BUDLIGHT

DEADGIRL

SUM8ITCH

GENOC1DE

S8TAN

CNNLIES

DETONATE

MURDERM3

MILFDAD

WLHUNG

Source: NYS DMV

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