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Crypto firms pay massive price tags to name arenas as sports teams weigh risks

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Cryptocurrency companies are being forced to shell out massive premiums in sports sponsorship deals as professional teams weigh the risks of getting burned — like some of them did during the dot-com bubble. 

Crypto.com, a Singapore-based crypto trading site, reportedly paid $700 million for the naming rights to the Staples Center in Los Angeles for 20 years — more than five times what Staples had paid for the same rights in 1999.

And in March, Bahamas-based crypto exchange FTX ponied up $135 million to rename the home of the Miami Heat. That’s more than triple what American Airlines paid for naming rights in 1999.

Arena owners are able to demand more money from venture capital-flushed crypto firms because they’re relatively unknown names in an unproven industry, experts say. 

“If you want to do a deal with Mercedes Benz, that’s safe,” Columbia University sports management professor Joe Favorito told The Post. “If you go after a nontraditional naming rights deal, you probably ask them for a lot more money.” 

That’s because arena owners remember stadiums named after long-gone tech firms such as Baltimore’s PSINet Stadium and Boston’s CMGI field — both of which had to be re-christened after their namesakes imploded when the dot-com bubble burst in 2001. 

Exterior of the Baltimore Ravens stadium
The home of the Baltimore Ravens had to be renamed after tech firm PSINet imploded in 2002.
Getty Images

“During the bubble, there were companies that bought in on buildings and went bankrupt and that was an extremely disappointing and troubling thing,” said Favorito, who added that scrubbing a defunct company’s name from a stadium can also damage a franchise’s brand and can reduce its appeal to future sponsors.

As a result, crypto firms with unproven track records have to make their offers so big that team owners “can’t take anything else,” according to Chris Lencheski, an ex-Comcast executive who has worked on arena naming deals. He compares the dynamic to the “tobacco premium” that cigarette makers had to pay for sports deals in the 20th century.

Beyond arena naming rights, crypto companies are also spending big on other sports deals. 

Tom Brady and Gisele Bündchen on the red carpet
Tom Brady and Gisele Bündchen starred in a $20 million ad campaign for FTX in October.
Getty Images

Tampa Bay Buccaneers quarterback Tom Brady and his supermodel wife Gisele Bündchen starred in a $20 million ad campaign for FTX in October, while American crypto exchange Coinbase paid an undisclosed amount to become the NBA’s first-ever “crypto sponsor” the same month.

Crypto.com also paid $175 million in July to plaster its name on Ultimate Fighting Championship posters and merch for 10 years. StormX, a startup that pays out crypto cash-back awards on online purchases, signed a multiyear deal to adorn Portland Trail Blazers jerseys with a logo patch in July.

“These companies are in a mad dash to get their name out there and put their stake in the ground,” said Woody Thompson, executive vice president at sports and entertainment marketing firm Octagon. 

The premium prices venture capital-flush crypto companies are willing to pay for ad space are likely to raise advertising costs across the board, forcing traditional advertisers like car, retail and beverage companies to shell out more money, Thompson said.

“This is what happened with the dot-com boom” he noted.

As lawmakers and regulators debate how to oversee the booming crypto industry, teams and arenas in the Washington, DC, area are seeing especially high interest from crypto companies and other new financial technology firms, according to Favorito. 

“In Washington, the people who are going to games are lobbyists and senators and you want to be front and center with them in their space,” he said. “Nobody’s really talked about the casual lobbying that goes on at a hockey game or a football game.” 

Exterior of the FTX Arena in Miami
In March, Bahamas-based crypto exchange FTX shelled out $135 million to rename the home of the Miami Heat.
Shutterstock / Johnny Michael

Crypto.com, FTX and StormX didn’t respond to requests for comment. Nor did the Portland Trail Blazers, the UFC, the FTX Arena or AEG Worldwide, which owns the Staples Center.

Coinbase spokesman Andrew Schmitt declined to provide details of the company’s NBA deal.

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What Time Will ‘Riverdale’ Season 6 Be on Netflix?

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The season finale of Riverdale aired in late July on The CW. Notice we said season finale? Thankfully, the beloved series will return for a seventh season, but, unfortunately, Season 7 will be the final installment of Riverdale.

If you already streamed the current season, make sure to read Alex Zalben’s interview with Riverdale showrunner Roberto Aguirre-Sacasa on Decider. If you’re waiting to binge Season 6 on Netflix, well, you better clear your calendar because all 22 episodes are about to drop on the streamer. What time will the sixth season of Riverdale debut on Netflix? What time does Netflix release shows? Here’s everything you need to know.

WHEN IS THE RIVERDALE SEASON 6 NETFLIX RELEASE DATE?

Riverdale Season 6 premieres Sunday, August 7 on Netflix.

HOW MANY EPISODES ARE IN RIVERDALE SEASON 6?

The sixth season of Riverdale consists of 22 episodes.

WHAT TIME DOES NETFLIX RELEASE NEW SHOWS?

Netflix releases new episodes at 3:00 a.m. ET/12:00 a.m. PT.

WHAT TIME WILL RIVERDALE SEASON 6 BE ON NETFLIX?

Netflix is based out of California, so Riverdale Season 6 will be available to stream at 12:00 a.m. Pacific Standard Time (3:00 a.m. Eastern Standard Time) beginning Sunday, August 7. If the clock strikes 12:00 (or 3:00 a.m. for folks on the East Coast) and you don’t see the new episodes, give it a moment, hit refresh, and then enjoy the show!

WILL THERE BE A SEASON 7 OF RIVERDALE?

Yes! Decider recently covered that very topic.

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Actress Anne Heche Suffers Severe Burns After Crashing Car Into Los Angeles Home

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Actress Anne Heche, known for her roles in such films as Donnie Brasco, Volcano and I Know What You Did Last Summer, was involved in a fiery car crash in the Mar Vista area of Los Angeles on Friday.

According to TMZ, Heche was driving a blue Mini Cooper and had first crashed into the garage of an apartment complex. Residents of the apartment complex tried to get her out of the vehicle but she backed up and sped off.

Footage of Heche speeding down the streets of her neighborhood had been obtained by TMZ as well as her initial encounter at the apartment complex.

In the first clip, you can hear her car crash towards the end. It has been reported that the actress crashed into someone’s home, causing her vehicle and the house to erupt into flames. Heche suffered severe burns and was resisting being taken away in a stretcher. You can also view footage of this via the TMZ article.

It has not been confirmed whether alcohol has been involved in the incident since her condition prevents doctors from performing any tests to determine if she was driving under the influence. She is currently intubated in the hospital but expected to live.

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These are the vulgar license-plate requests the DMV has rejected

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Stay CL4SSY, New York!

The state Department of Motor Vehicles nixed 3,752 requests for vanity license plates in the last three years because it deemed them too raunchy, radical or simply ridiculous.

New York’s personalized plates go for $60 initially, and then $31.25 annually for renewal. You can get any plate as long as no one else has it and it’s not offensive.

Odds are a request for a plate that marks a wedding anniversary or shows your allegiance to a team — like METS86 — will pass muster with the DMV gatekeepers.

Vulgarity won’t get you to first base.

So plates with the phrase LFGM — the acronym for Pete Alonso’s “Let’s F–king Go Mets” rallying cry — did not make the cut.

And you won’t see anyone driving around with the custom plates MILFDAD, AS5M4N and WLHUNG.

Crude meanings such as “MILFDAD” are unacceptable by the DMV.
Crude meanings such as “MILFDAD” are unacceptable by the DMV.
New York DMV
NYC123
New York state Department of Motor Vehicles denied more than 3.5 thousand requests for license plates deemed inappropriate.
New York DMV
“AS5M4N” was rejected for referring to “Ass man.”
“AS5M4N” was rejected for referring to “Ass man.”
New York DMV

The DMV also put NICEBUNS, FATFANNY, GOTAPOOP and BENDOVER in the rear-view mirror.

One player unsuccessfully tried to score the plate YESDADDY, to no avail.

The DMV also shot down such dark requests as DEADGIRL, GENOC1DE, S8TAN, DETONATE and MURDERM3.

“SUM8ITCH” is not allowed.
“SUM8ITCH” is not allowed.
New York DMV
The DMV thoroughly nixed a request for “CNNLIES.”
The DMV thoroughly nixed a request for “CNNLIES.”
New York DMV
BOOBIE is prohibited.
BOOBIE is prohibited.
New York DMV

Getting political is a dead end too — FJOEBIDN, FDTRUMP and CNNLIES were nixed.

LUDEDUDE, NARCO, GOT METH and BLUNT also went up in smoke.

Staten Island attorney Bill Dertinger said his blue 1995 Jaguar SJS was tagged with ESQLTD after his company and his 2014 Porsche had the plate GHOSTGTS because the sleek sportscar was white.

“The plates can make you stand out — which can be a curse or a blessing,” the 54-year-old Dertinger said. “Make sure you don’t cut anybody off.”

A man attempted to sneak in “YESDADDY” onto his license plate.
A man attempted to sneak in “YESDADDY” onto his license plate.
New York DMV
The DMV stopped a request for “FJOEBIDEN.”
The DMV stopped a request for “FJOEBIDEN.”
New York DMV
The DMV also rejects any license plates referring to politics.
The DMV also rejects any license plates referring to politics.
New York DMV

There must be a New York Jets fan playing referee at the DMV because a request for the seemingly innocent plate GASE was sidelined. Ex-Jets head coach Adam Gase had an offensive 9-23 win-loss record during his forgettable two-year tenure.

The DMV would not reveal who gives the final yea or nay.

“The DMV reviews all custom license plate requests and works hard to ensure that any combinations that may be considered objectionable are rejected,” said agency spokesman Tim O’Brien.

“GLOCKS” referring to guns is not accepted by the DMV.
“GLOCKS” referring to guns is not accepted by the DMV.
New York DMV
“FLYMOFO” is not approved by the DMV.
“FLYMOFO” is not approved by the DMV.
New York DMV

He said guidelines on what plate combinations are restricted can be found on the DMV website: https://dmv.ny.gov/learn-about-personalized-plates. Approximately 50,000 personalized and custom plates are sold per year, O’Brien said.

Bagged Tags

The state DMV has rejected 3,752 requests for custom license plates in the last three years because it deemed them potentially offensive. Here are some:

YESDADDY

FJOEBIDN

FDTRUMP

GLOCKS

FLYMOFO

BOOBIE

AS5M4N

BUDLIGHT

DEADGIRL

SUM8ITCH

GENOC1DE

S8TAN

CNNLIES

DETONATE

MURDERM3

MILFDAD

WLHUNG

Source: NYS DMV

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